Wednesday, 2 November 2011

'Transmedia': A brave new world in entertainment marketing

Published in the Los Angeles Times Can a bench tell a story? Professor Henry Jenkins raised this topic in his very first class at USC three months ago. The benches refer to advertisements for "District 9" placed at bus stops...

Source: http://www.zacharypincus-roth.com/blog/2009/11/-transmedia-a-brave-new-world-in-entertainment-marketingusc-professor-henry-jenkins-coined-the-term-.html

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